Spectrum is proud to be the Official Communication Partner for the PAS Pakistan Young Lions Competition 2024, igniting the flame of creativity and passion among under-30 marketers. Working closely with the PAS team, Spectrum VML had the privilege of developing a dynamic Digital & ATL Campaign, covering everything from the PYLC 2024 Visual Identity System and Big Idea development, Digital & ATL creatives across all phases of the campaign. With the aim to invite industry-wide participation, Spectrum’s campaign creatives included pre-hype teasers & animations, web banners, emailers, press ads, radio spots, SMD screens, stage designing, cheque designs and winner announcement animations. At every stage of this electrifying campaign, our mission was to drive registration by today’s young professionals, adding transparency and ease in traversing the application process, definitely the opportunities to compete, and highlighting the opportunity to win an all-expense paid trip to the Cannes Lions International Festival of Creativity, representing Pakistan on the global stage. Spectrum VML is honoured to be a supporting partner of the Pakistan Young Lions Competition 2024, and hopes to work with the Pakistan Advertisers Society again in the years to come.
