SHMA Consulting is the largest actuarial consulting firm in the region, serving dozens of countries across the GCC and South Asia. With roots dating back to 1986, SHMA has the pedigree of a leading consultancy, having worked with some of the biggest companies around.
Despite its prominence in the industry, SHMA Consulting was relatively unknown to the general public. The challenge was to shape their public persona, making them more relatable and personable—a rare quality in the actuarial field.
Our mission was to rebrand SHMA by enhancing its brand image and identity, ensuring it resonates with the general public while leveraging its rich history to build trust. Although SHMA was a heavyweight in the industry, its online presence lagged behind both local and international competitors. Our goal was to elevate their digital footprint and surpass the competition.
We began by unifying the brands SIR and SHMA under the banner of SHMA Global, across Pakistan, UAE, and other regions. This consolidation helped in creating a cohesive brand identity that remains consistent, regardless of the region.
We designed a comprehensive brand identity that transcends regional boundaries, ensuring that the essence of SHMA Global is maintained across all offices. The launch of a new, modern website marked a significant milestone, offering a wealth of information and a hub for reports, landing pages, and other essentials of a contemporary online presence.
Our efforts extended to enhancing the content strategy, focusing on employee engagement, becoming an employer of choice for fresh graduates, and engaging and educating the general public. This content strategy has been pivotal in establishing SHMA's thought leadership through newsletters and setting new benchmarks for reports originating from Pakistan.
With an invigorated social media presence, SHMA's channels are now bustling with regular, engaging content ranging from informative posts to celebratory updates. The brand's transformation was a gradual process, but the results are evident: a modernized, dynamic SHMA that retains its esteemed stature.
Through the dedicated efforts of the Spectrum team and SHMA’s marketing department, the brand has undergone a complete metamorphosis, blending its historical prestige with a fresh, contemporary outlook.
To promote the firm’s thought leadership, we created a series of posts featuring fun and engaging content, including a mix of videos and static posts. Some of our work includes:
The journey of SHMA continues, with much more to come. As a team, we constantly monitor relevant trends and create posts about them, ensuring that SHMA remains top of mind. Working with a financial consulting firm presents different challenges compared to other brands, but with the right effort, it can be equally rewarding.
As we look ahead, there are limitless opportunities for new ventures, new types of content, and new areas for us to explore together.