For over 35 years, Jaffer Agro Services and Spectrum Communications have enjoyed a fruitful partnership. Together, we've launched numerous product campaigns for enhancing the brand authority and reliability of Jaffer Agro Services across the agricultural sector.
We knew that Matoi was the ultimate pest-busting superhero our crops needed. But what would it take to communicate the same to our audience – our down-to-earth and hardworking famers?
We needed a campaign that wasn’t just informative but made Matoi the clear, trusted choice for eliminating common pests mainly Whitefly - all while getting a few nods of approval (and maybe even a chuckle) from our audience.
Enter Spectrum’s creative spark: “Matoi se Sufaid Makhi ko Sazaye Maut!” – which translates to "Matoi: The Death Sentence for Whitefly."
The tagline was a hit with our local farmers.
To boost engagement, we took things up a notch with a testimonial campaign. Real farmers shared their success stories across digital platforms, raving about how Matoi had transformed their fields and kept Whitefly and other pests at bay.
Through bold creativity and authentic stories, we didn’t just promote Matoi – we helped build trust in its power to protect. And once again, Spectrum and Jaffer Agro Services proved that together, we can turn challenges into flourishing campaigns.
The tagline “Matoi se Sufaid Makhi ko Sazaye Maut” quickly achieved a viral status, strengthening Matoi’s standing in the farming community.
Our testimonial campaign resonated deeply, creating buzz across digital platforms and reinforcing Matoi’s position as a trusted, go-to solution for crop protection.