Wake Up Your Mind with Colgate Max Fresh

Client Colgate Pakistan

Year 2024

01 —

The new Colgate Max Fresh campaign, ‘Neend Bhagao, Taazgi Jagao!’, humorously highlights the chaos that unfolds when you skip brushing with Colgate Max Fresh in the morning. Even if you're physically awake, your mind is still snoozing, leading to a lack of focus and inevitable blunders throughout the day.

02 —

The ad takes a sharper turn by focusing on professionals like doctors, whose alertness is crucial to avoid errors. It cleverly underscores that if someone with such a high-stakes responsibility needs the refreshing power of Colgate Max Fresh to stay sharp, then it's essential for everyone to start their day fresh and focused.