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ABOUT STUDIOX

In what has been called the “the biggest advertising pitch in history,” WPP was chosen to redefine the marketing and advertising model as we’ve known it. In partnership with the client, we are building a new open approach that will connect our talent, skills and client partners in a truly borderless way aimed at multiplying the power of creativity for one of the world’s largest and most beloved brands.

We call our partnership approach “Open X” – it is the transformation-based marriage of WPP, the #1 global network and largest communications holding company in the world, with the iconic Fortune 100 company, Coca Cola, valued at 71 billion dollars, operating in more countries than the UN and comprised of a diverse portfolio of iconic brands such as Diet Coke, Coke Zero, Arwa, Sprite and Fanta among others.

Within Open X sits “Studio X”. Studio X unites a suite of marketing capabilities into one fully integrated team of experts. Studio X uses data and technology to make our work more insightful, effective and efficient. Creativity is a proven engine of business growth but creativity must keep pace with the new marketing landscape – which demands it is more intelligent, agile and adaptable. StudioX is our answer to this marketing challenge. StudioX is fueled by intelligent, actionable data-signals and real-time insights.

Our teams are populated by a blend of brand, content and social experts: strategists & analysts, creatives & designers, producers & distributors, all committed to making the most of every media moment. We specialise in matching the right content to the right audience at the right moment; supported by best-in-class automation tools to deploy tailored assets at scale. Everything we do is purpose-built for the new marketing landscape: it’s addressable and flexible, designed to reach data-informed target audiences and to evolve based on their response.

SUMMARY OF THE ROLE

Social media is not just a touchpoint for advertising, it’s a two-way street to engage and build brand love with our consumers on their favorite channels. Ambition is to deliver best in class social media capabilities for client teams.

The Social Category Director (non-Coke) will be responsible for driving the social agenda across non-Coke brands within the region, ensuring alignment with global social strategies and delivering social-first content that elevates brand visibility and engagement.

The role will be the main point of contact for the Studio X Social Lead and wider SX team, managing incoming social briefs and coordinating with internal departments including Creative, Integration, Media, and Production. The Director will oversee the development and execution of a connected social strategy across paid, organic, and influencer channels, ensuring alignment with brand goals and local nuances.

KEY SKILLS & CAPABILITIES:

Strategic Vision: Ability to drive long-term social strategies while managing day-to-day operations.
Cross-functional Collaboration: Experience of working with multiple departments and leading cross-functional teams to ensure alignment and seamless project execution.
Creative Excellence: Proven track record in delivering creative, engaging, and innovative social content.
Paid, Organic & Influencer Expertise: Deep understanding of social ecosystems across paid, organic, and influencer channels, and how they intersect with brand strategy.
Social-first Mindset: Ability to shape and influence a “social-at-the-core” approach in all campaigns and deliverables.
Project Management: Strong organizational and project management skills to oversee multiple campaigns and ensure timely delivery.
Analytical Insights: Ability to translate data and insights into actionable recommendations for ongoing optimization.
Financial Acumen: Experience with budget planning, financial management, and ensuring campaigns deliver ROI.

EXPERIENCE REQUIRED:

FMCG Social Experience
Bachelor’s degree in Marketing, Communications, Business, or a related field.
8+ years of experience in social media management or a similar role, preferably within a large, multi-market organization.
Experience working in the EME market or other culturally diverse environments.
Proven track record in managing large-scale social campaigns and cross-functional teams.

Not sure if you have what it takes? We encourage you to apply if you think you’d be a great candidate for this position—even if you may not have all the desired qualifications