VML Intelligence presents “The Future 100: 2024”, an indispensable guide to the coming year. Be ready for a bumper tenth anniversary edition, with special additions including bespoke research, expert predictions and a new “Innovation” section that looks to an exciting new future beyond 2024.
https://www.vml.com/insight/the-future-100-2024
Revealing the 100 trends that will change the world.
VML
Our relationship with VML also gives us access to the leading authority to data-driven branding, BAV.
BAV Group, a VMLY&R and WPP consultancy, is the world’s leading authority on data-driven branding.
Using BrandAsset® Valuator, a global database of consumer perceptions of brands, BAV informs strategic and creative solutions that drive business results. Over 25 years, BAV has captured data and consumer insights on more than 60,000 brands in 50 countries around the world, evaluating 75 brand image and equity dimensions that matter.
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