VML > VMLY&R > Y&R – SPECTRUM’S HERITAGE OF AFFILIATION
Since 1995, Spectrum has proudly been affiliated with Young & Rubicam (Y&R), a cornerstone of the global advertising landscape. As part of the prestigious WPP Group, Y&R offers an expansive array of services, from advertising and public relations to digital marketing and healthcare communications.
In a game-changing move in 2018, WPP orchestrated the merger of VML, a digital transformation powerhouse, with Y&R, birthing VMLY&R. This seismic shift reverberated across over 100 countries, marking the beginning of Spectrum’s transformative journey.
In 2024, VML reformed as a union of Wunderman Thompson and VMLY&R. VML, a union that brings together the legacy and strengths of everything that comprises Wunderman Thompson and VMLY&R.
Network affiliation opens doors to treasure troves of regional and global resources. We gain access to top-tier talent and invaluable insights into markets spanning the globe. These assets empower us to provide our clients with unparalleled expertise and a truly international perspective, making every collaboration an enriching experience.
We Create Connected Brands
What is a connected brand?
A Connected Brand is
a brand that lives in people’s lives
by connecting with them on an emotional level
–wherever they are and whenever they are–
and inspiring them to connect with others.
Contact us to find out how connected your brand is!