Helping A Start-Up Step-Up

The landscape before launch – Our Challenge

Pakistan is a country ripe for growth, especially in the tech sector. It boasts millions of people eager to experience the same level of comfort available in other parts of the world, making it the ideal environment for start-ups to thrive.

While foreign companies have already introduced delivery services to the country, local competition, especially in terms of quality, remains scarce. However, the demand for such services is still prevalent.

Introducing Jovi, an app designed to facilitate the sending and receiving of items among users. It provides a delivery service for people constantly on the go – the perfect app for those navigating the busy world.

Propelling Jovi To the Forefront of People’s Phones – Our Objective

Ensuring Jovi made a memorable splash during its introduction was crucial, as first impressions can have a lasting impact. Although Jovi didn't reinvent the wheel, it did come with some incredible Unique Selling Propositions (USPs), such as riders equipped with body cams and secure item storage. Our objective was to position Jovi as a unique and trustworthy solution, despite being a newcomer in an existing market.

Setting Jovi up for Success

We devised a teaser campaign that generated substantial anticipation in the market. By launching across various channels – online, on radio, and through innovative outdoor spaces – we managed to create an impact substantial enough to generate incredible buzz. From interactive billboards, holograms, and entertaining radio spots to engaging social media posts, our efforts to promote Jovi helped establish it quickly as a valuable partner for those in need of a reliable delivery service.

The overall success of Jovi prompted numerous start-ups to seek our advice for marketing their app launches, with the hope that we could create something equally unique for them.