Project

Love Your Food, Lose the Stains

Client Brite
Year 2024
Role Brand / Film

Our great love for Pakistani food shows up on our clothes in the most unusual ways – but never fear, all’s right with Brite! Dominating Pakistan’s Fabric Care category with its new best-ever formula, Brite removes tough oily food stains with ease.

Hum hain dil se Pakistani – great love for great food! However, great food can leave tough oily stains - but never fear, all’s right with Brite! Be it Qorma, Nihari or even Karahi, this powerhouse detergent quickly and efficiently removes stains from clothes, saving the day in even the most crucial situations.

Brite is dominating the market in the Fabric Care category with its new best-ever formula, making it easy to remove tough oily food stains with ease. Brite is a brand that keeps its promise: No matter how crucial the situation or tough the stain, Bright sub right kardega! This latest creation – Campaign 3.0 in the Bright sub right kardega positioning – beautifully flows through tough food situations with flawless execution, showing how Brite is one tick mark away from saving the day.