Project

Powering the Bite, Generation After Generation with Colgate

Powering the Bite, Generation After Generation with Colgate
Client Colgate Pakistan
Year 2024
01 —

Colgate’s latest campaign for the variant - Maximum Cavity Protection with Teeth-Strengthening Power - introduces a delightful twist, the ‘cutting machine.’ It’s a playful nod to a young girl’s strong teeth, thanks to Colgate, which empower her to bite through anything her grandmother hands her.

The charming detail of the ad is that it’s the grandmother herself who has gifted her the toothpaste, a symbol of the trust Colgate has earned over generations.