SHMA, a regional leader in financial consulting and a well-established player in the GCC and other Islamic markets, sought a transformation that would align their brand identity with their evolving presence. With a strong foundation, they needed a modern, refreshed image that remained true to their values while enhancing visibility and engagement.
Despite their industry leadership, the company’s brand identity lacked resonance with its broader audience. Their visual identity, including their logo, colour palette, and workspace aesthetics, required a strategic overhaul to better connect with the regions they serve. The challenge was clear: create a modernized, engaging brand presence that aligns with their growth and values.
The goal was to develop a cohesive, visually appealing, and culturally relevant brand identity. This meant a strategic shift in colours, a revitalized digital presence, and an office revamp that would reflect the brand’s refreshed vision. The transformation needed to create impact both internally and externally, ensuring employees and customers alike could experience the evolution first-hand.
A core element of the rebrand was a transition from blue to green, a colour deeply associated with prosperity, growth, and the cultural values of the GCC and Islamic nations. The new infinity-inspired logo symbolizes continuity, strength, and forward-thinking innovation. This powerful visual shift ensured the brand stood out in a meaningful way.
A website revamp and a reimagined social media presence marked the next phase of the transformation. With a more engaging interface, an intuitive user experience, and compelling content, the brand now connects with its audience more effectively than ever before.
The rebrand wasn’t just digital; it extended into the physical workspace. The office underwent a large-scale rebranding initiative, incorporating elements of the new infinity logo into the very fabric of the environment. From new sofas in the common rooms to bright, engaging artwork, the space now reflects the vibrant energy of the renewed brand identity.
The culmination of these efforts was unveiled at Connect Fest 2025, where the new logo was met with overwhelming enthusiasm. This milestone event solidified the rebrand’s success, generating excitement and reaffirming the brand’s commitment to innovation and excellence.
This transformation marks just the beginning. The journey continues with ongoing digital engagement, evolving content strategies, and sustained efforts to reinforce the brand’s presence. With a revitalized identity, the brand is now poised for a future of growth, stronger connections, and lasting impact.