Supporting the community leads through cluster based media and social relationships.
Showcasing the change in community mgmt. in the day-to-day work.
- Community Managers will manage social media channels across brands and platforms through community moderation and engagement with proactive and responsive content and conversation that aligns with each respective brand voice and tone.
- Will participate in briefs, creative ideation, and brainstorming sessions for up to two sparks per brand, by providing innovative community-first concepts based on community and/or influencer insights where applicable.
- For campaign work, CM will participate in strategic briefs and provide community builds + engagement tactics once the final creative concept is approved and work goes to post-level. Respond to consumer interactions (comments, direct messages, tags) during business hours daily via TCCC’s preferred platform Sprinklr across brands and platforms (as specified by each market in this SOW) within 24 hours.
- Create campaign relevant captions for the Social contents (IG, Youtube etc.) and proactive communication with brand TOV relevancy. Tailored 1to1 response with the consumers.
- Manage the publishing of organic content on the local social channels, ensuring alignment with the OU/global brand social strategy while taking into account local trends, platforms, and user behaviors.
- Draft social media captions, respond to comments and DMs, and proactively engage with relevant opportunities in their market, including content thinking out-of-box from the outside of the brand campaigns