We Are A Spectrum of Light in Hues, Notes and Melodies, Thoughts and Views reflecting Pakistan.

Our Story

Resisting the Usual

Would you rather stand out or blend in? 

If you chose to blend in, we’re probably not the right fit for you.  

At Spectrum, we’ve always made sure to resist the usual. Explore the road less travelled and help brands connect with their audience in unusual and interesting ways. 

WHAT DO WE DO?

We Help You Connect

Advertising has always been about connecting brands with their audience in a way that benefits both. And, as times have changed, so have audiences.  

At Spectrum, we constantly adapt to help deliver tangible results through innovative and exciting campaigns, so we can continue to cater to this constantly evolving audience. 

So, what do we really do? 

We help brands reach their audience in fun, exciting, odd, and memorable ways.  

You want to be remembered?  
Good! Because we want to make sure you are!  

Don’t follow the crowd and make the same ad that half a dozen other brands already have. Stand out, be unique, be memorable. 

STRATEGY

Brand and Comms. strategy 

Consumer & Category Data & Insights 
Big Idea Generation 
Content Strategy 
Audience Targeting, Segmentation, & Retargeting 
Conventional & Digital Media Planning & Buying 
Community Planning & Management 
Social Listening 

CREATIVE & DESIGN

Audio Visual Conceptualization & Production 
Promotions & Activations 
UX Design 
Web Content Development 
SEO Guidance & Optimization 
Social, Web, Apps, & Games 
Brand Identity Design 
Commerce 

Our team

A multi-disciplinary team of creators.

Jibran T. Siddiqui

Jibran T. Siddiqui

Creative Director
Uzma Akhtar

Uzma Akhtar

Group Account Director
Asif Manzoor

Asif Manzoor

Group Account Director
Omar Ahmed

Omar Ahmed

Chief Digital Officer
Khalid Nayeem

Khalid Nayeem

Chief Management Officer
Zohra Yusuf

Zohra Yusuf

Chief Creative Officer
Shahnoor Ahmed

Shahnoor Ahmed

Chairman and CEO
Ghazala Ahmed

Ghazala Ahmed

Director Social Marketing
Arsalan Ahmad

Arsalan Ahmad

Creative Director
Usama Afaq

Usama Afaq

Associate Creative Director
Abdul Basit Bukhari

Abdul Basit Bukhari

Art Director
Preet Chawla

Preet Chawla

Visualizer

We are proud of our partners.