100 Stations

From one station to a hundred, powered by trust.

About Project

Re-entering the retail business after many years, Caltex swiftly reached the milestone of 100 fuel stations across Pakistan. It marked more than growth. It marked trust built through every refill, every route, and every relationship on the road.

Spectrum turned the achievement into a nationwide celebration. From digital films and press coverage to outdoor visibility and live station events, every medium reflected Caltex’s spirit of progress and consistency.

The campaign sparked nationwide engagement and pride, drawing in customers, partners, and teams alike. The milestone became a shared symbol of reliability and expansion, strengthening Caltex’s presence as a brand that keeps Pakistan moving.