Al Baraka Bank held a deep legacy of supporting Pakistani athletes across eras. Their brief was simple but powerful: introduce a new talent, connect him to that legacy, and revive public faith in brand roots and future potential.

We built a narrative that linked the golden era of sport to tomorrow’s promise. A cinematic video featuring legends and fresh talent set the tone. Social media, digital content, banners, and digital-out-of-home supported the narrative to ensure no screen or feed missed the story.

The campaign reached millions, revived memories, and evoked pride. It positioned Al Baraka not just as a bank, but as a guardian of heritage and hope for new generations.